To ensure that a watch perfectly meets the expectations of its users, Bell & Ross gathers experts with complementary know-how to achieve a single objective: to create a utilitarian watch. Professional users, designers, engineers and master watchmakers combine their expertise and experience following the same motto: the essential is never compromised by the superfluous. Their goal: to be part of the great Swiss watchmaking tradition while meeting the demands of men facing extreme situations.
This prestigious firm maintains its commitment to excellence by creating utilitarian timepieces with sleek design and timeless elegance.
Inspired by the history of aviation and aeronautical instruments, Bell & Ross adheres to rigorous military specifications in creating, designing and manufacturing watches that boast perfect performance in extreme conditions. Always on the cutting edge, the company continues to pioneer in the use of the latest technologies and materials. This brand combines the talents of professional users, master watchmakers, designers and engineers to create its exceptional collections.
Bell & Ross starts out from a basic principle: “Every detail has a specific purpose and function.” The legibility, functionality water-resistance, precision and performance of each timepiece are guaranteed by impeccable Swiss manufacturing and strict quality controls implemented in the company’s Chaux-de-Fonds workshop.
The emblematic Bell & Ross watches are grouped into three collections: Aviation, Vintage and Marine. Today astronauts, fighter pilots, divers, landmine deactivation experts and elite police units choose Bell & Ross watches as a service instrument. Long years of use by military forces in air, land and sea missions, is an invaluable acknowledgement of their technical excellence and quality.