Shy Creation

The founder, Shy Dayan, started his career in jewelry by creating one-off, couture quality pieces that incorporated yellow diamonds and other rare gemstones. When thinking about a direction for his own brand, Shy found a balance between luxury and fun, founding Shy Creation to be something young and fresh. He now runs the company with his siblings David and Kathy, making his dream truly a family affair.
Shop all Shy Creation
Shy Creations
$1,100
Diamond Huggie Earrings
Shy Creations
$395
Circle Ring With Diamond
Shy Creations
$740
Diamond Cluster Pendant (261149)
Shy Creations
$2,460
Bangle Featuring Diamond Links
Think of Shy Creation as evolutionary, not revolutionary. You’ll find revamped classics like diamond hoop earrings and tennis bracelets alongside more contemporary designs like ear climbers and cuffs. These interpretations of classic designs make Shy’s jewelry have a fresh and young vibe to it—perfect for the modern professional woman. All jewelry from Shy has a keen eye to detail, with construction and materials that are durable enough for daily wear. These looks are perfect for layering—which means they will play well with other jewelry in your collection. Don’t be shy (no pun intended!) when it comes to mixing metal color. Some of our favorite looks combine yellow, rose, AND white gold. Don’t let the old-fashioned rules of only wearing similar colors dictate what you do now. According to Shy Creation: ‘today is about following your own trends and defining luxury by your own terms’.